When you are a new seller in the e-commerce industry, it’s normal to run into roadblocks when getting your business off the ground. Attracting customers to your online business can be difficult and tedious, especially in the first days, weeks, or even months of operation. If your current strategies aren’t working, it’s probably time to look into other ways you can boost your store’s sales.
Here are some of them:
1. Review your website
Does your website look professionally designed? Is the design attractive and aesthetically pleasing? A beautiful website is more likely to influence visitors to explore your online store. So, if your current website just isn’t cutting it, maybe it’s time to give it a makeover.
2. Polish your fulfilment services
Online stores that deliver fast or on time have a higher chance of getting repeat customers. That said, make sure you have a local delivery service company by your side to maintain the efficiency and timeliness of your fulfilment process.
3. Harness the power of social media
Use social media platforms to promote your business. A strong social media presence is essential for promoting brand awareness, and if you use it right, you can gain a sizeable following for your online store. However, the key is to create great content that your target audiences are interested in, so if content creation is not your forte, hire a social media manager to help you.
4. Brainstorm promotions
Customers love promos, deals, and discounts! Even if they don’t need it, when they see that you have a good deal on a product, they are more likely to make a purchase. So if you want to increase sales, think of promos that can attract more customers to your online store. For example, offer a hefty discount for first-time customers, pair a product with a freebie, or offer free shipping for a minimum amount purchase.
5. Display product reviews
Your website visitors are more likely to trust your brand if you have customer reviews or testimonials front and center. This is especially true for new online sellers who are trying to establish their business’ trustworthiness. Gather more customer reviews for your products (preferably with pictures) by encouraging buyers to leave a review in exchange for store points or a discount.
6. Send e-mails
Whether you have a large enough mailing list or not, e-mail marketing is a strategy that is always worthy of trying. Use e-mails to alert your customers of new products, promos, discounts, recommendations, and other things that they might want to see. The best part? E-mail marketing is cheap and relatively easy to do.
7. Sponsor wisely
Offering sponsorships is an excellent way to introduce your brand to more people and establish your business as legitimate in the eyes of your customers. But be aware that sponsorship costs money, so choose your potential sponsorships wisely.
So, you’ve finally opened your online business after so much time of planning and working. What do you do now? Follow these tips to increase your website visitors, customer engagement, and store revenue.