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How Businesses Can Reach the Younger Generations of Shoppers

Global retail e-commerce sales hit over $4.2 billion in 2020. This year, the industry is expected to reach around $4.9 billion, especially as the pandemic continues to limit the movement of populations all over the globe. Combined with the continuous shift of business towards the online space, we can only expect the e-commerce industry to

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Stuck in a Rut? Here’s How to Pull Your Business out of It

There comes a point in every person’s life when they unknowingly start going through the motions, drifting from one day to the next with no particular goal in mind. This can also happen when you’re running a business, especially when you feel like you’re stuck in a rut and can’t get yourself out. But contrary

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Profiting with Technology: 7 Career Opportunities in the Age of Digitization

Technology has had a huge impact on the business world. With new opportunities made available by technology, business owners have more opportunities to grow their revenue and profits. As markets are becoming more global, the career opportunities created by technology are in high demand. The opportunities range from improving the market and connecting with customers to

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Why Should You Choose a Career in Insurance?

Not everyone is cut out for the corporate world. Some people prefer the flexibility of being self-employed rather than adhere to the strict company rules in their nine-to-five jobs or succumb to the endless workplace politics. That’s why many people turn to freelance or entrepreneurship. However, you must know that those aren’t the only career

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Hosting Professional Events: A Guide for Planning

The world is becoming increasingly digital and the business world has benefited a great deal from the new technologies and advances. Yet, there is nothing like an in-person event to establish and nurture the connections and networks that one needs to maintain good relationships with key players. Corporate events are often the benchmark for identifying

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How Small Businesses are Adapting to the Pandemic

COVID-19 has already affected you as a small business owner. Even if your location enables you to reopen, new rules and protocols will impact your ability to run a normal business. To follow social distancing, you’re allowing fewer customers into your location. Customers may be required to make appointments, depending on your state and sector,


Why Entrepreneurs Need to Invest in Digital Marketing

Businesses have always had to invest in marketing. Traditional forms of marketing, such as TV, radio, and print ads, are still an important part of digital marketing strategy. However, digital platforms like social media and email campaigns have become more popular with the ever-increasing number of internet users around the world. The digital landscape has

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Easy Self-care for the Busy Entrepreneur

Mental health is just as important as physical health. Just because you’re free from mental disorders doesn’t mean that you’re done taking care of your mental health. That’s the bare minimum. As an entrepreneur, you surely won’t settle for bare-bones. Because you’re juggling a hundred tasks a minute, it might be difficult to pause and breathe


Ready to Reopen Your Business? 4 Steps to Make It Happen Smoothly

Truth be told, this year’s Fourth of July must have marked the resurgence of America. Before, the fledgling nation freed itself from the Draconian hold of foreign interference; these days, it’s slowly cutting the seemingly insurmountable grip of a sinister virus. Who would think that the most powerful nation on the planet would be humbled in

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Insurance Policies: Why Entrepreneurs Should Have Them

If you are a business owner, insurance is one of the most important things to think about. It’s not just individuals who need insurance; insurance policies are critical to businesses as well. Entrepreneurs should always have insurance for their businesses to protect themselves and their companies from unforeseen circumstances. For example, a CGL policy for

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