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The Art of Generating Leads

Marketing is an important component of a business strategy. That is all about establishing a presence. Spreading awareness about your products or services gives you a great chance of gaining customers. For those that are on the fence or showed interest, they can remain in your records as leads. Although you did not net them

team of employees

What You Need to Know When Starting a Business

Working nine to five is something that many would like to escape from. Successful entrepreneurs who made came from the corporate world and dominated various fields in business are quite inspiring. But many only notice them once they have already made it. Not many people are aware of the hardships they had to go through

business teamwork

New Normal: The Critical Role of Businesses in Post-Pandemic Recovery

The coronavirus pandemic has crippled many organizations across the globe. Thousands of businesses were forced to close, leaving millions of workers jobless amid the crisis. Several companies shifted to digital platforms to continue servicing customers and maintain cash flows. Meanwhile, some businesses have gone the extra mile in supporting their local economies during these trying

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Managing Risks: Considerations before Making New Investments

Managing finances can be tricky and challenging, especially if you have little to no experience managing your personal funds. Even saving money in the bank can be difficult if you don’t even know how to budget properly. This is why you must start learning the importance of increasing your knowledge about financial freedom. You can

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The Undeniable Importance of Trade Marketing

Marketing is basically thought of as a method to build a relationship with customers. It is primarily designed to appeal to the emotions of the buying public. However, marketing has many facets. And one of them is trade marketing. Simply put, trade marketing is a strategy that is aimed at the partners and stakeholders of

Starting Small: Practical Wisdom for First-time Entrepreneurs

There’s nothing like a global pandemic to make people realize the importance of thinking long-term, especially in terms of finances. If you’re among the many who experienced a rude awakening in 2020, then it’s likely that you’ve considered setting up your own small business. After all, it’s by running your own company that you can

Cyber protection

5 Effective Ways to Protect Your Information at Work

Cyber attacks are becoming more common in the business world, with over 64% of companies claiming they have experienced web-based attacks in the past year, and most of these are data breaches. A data breach is when confidential information gets shared in a non-trusted environment, and organizations globally have experienced more than 3,800 data breaches—a

Online class

Online Classes: Challenges of Students and Help from Teachers

Online classes are nothing new, but now that they’re the new normal, many people are only discovering them for the first time. With the pandemic forcing countless schools and universities to turn online, e-learning is under the spotlight. Still, they often find themselves on the hot seat, taking blows from disgruntled students. And the complaints

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Emerging Trends in Digital Marketing: Organic Advocacy and Decentralization

Since the pandemic began, most people have shifted a more significant portion of their days online. They work remotely, turn to streaming services and video games for entertainment, and use online shopping platforms to place orders for essentials. With all this increased exposure, you’d think that digital marketing would be easier. But it’s not that

employees working

Tackling Major Disputes Among Employees

Keeping a workplace running smoothly is never the simplest thing. That’s because it can be hard to anticipate what may go wrong. Computer systems can go down and leave team members in limbo for hours and perhaps even days. Employees can experience conflicts that can interfere considerably with productivity levels, too. This is a critical

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