There are several ways a graphic designer can utilise colour on a website or graphic design to elicit specific feelings. The right set of colours in a design can make images more vivid and unforgettable. It can evoke and inspire various emotions.
Using Colour for Impact
The colours yellow, orange, and red are known as warm and very bright colours that are often associated with the sun.
Red, Yellow, and Orange
Red is a very striking hue when used in any design. It is associated with passion, the stop sign, or danger signs. It conveys a vital message that many teachers are told to refrain from using it on grade school papers.
Beige, Brown, and Green
These are earthy tones. They evoke feelings linked to nature or Earth. The colours are often utilised in ads and packaging of all-natural food products.
Blue, Purple, and Lavender
These are cold colours that offer a relaxing feel. They are categorised into two different shades: cold dark and cold light. When a colour is cold, it does not necessarily mean that it carries a negative meaning. Many people love blue. It is the number one colour used for websites, professional e-commerce sites, posters, and more. It provides a positive feeling that attracts people.
Light Blue, Periwinkle, and Turquoise
These colours convey a lighthearted, serene, and fresh feeling like the colour of the sky or the pristine blue ocean. They are light and peaceful colours, so they are often used in creative graphic design in Bromley. However, their darker counterparts such as royal blue, purple, and navy hues are highly associated with affluence, lavish living, finer stuff, and royalty.
White, Black, and Grey
These are neutral colours. They can be used to evoke certain types of feelings. On their own, they can be clean and sterile. They can create images of snow or a clean hospital. Black or grey inspire darkness, boldness, courage, and dangers lurking in the night.
The Use of Colour Combos for Impact
Colours can affect people’s emotions or psychology. Colours in monochromatic hues strengthen these feelings, while some colour combinations may evoke specific memories. Studies have shown that painting a room a certain colour can change a person’s mood.
- Using black and white together convey a sense of nostalgia and melancholia.
- Orange, red, and brown forge the classic autumn feel with its falling leaves. They are also used by food industries to improve sales.
- Orange and blue are utilised in movie posters as they provide high contrasts among colour values.
- Purple and gold are linked with royalty and affluence.
- Green, red, and blue basically create a Christmas or festive vibe. Using this outside of the holiday can confuse people and must be used with caution.
- Painting walls pink have shown to calm down violent individuals.
The right colour proportion can even affect the way people see and perceive artwork. For instance, three various designs can come with blue, orange, and black, but the image can be seen to have a predominantly blue hue that appears rather calming. The significance of proportion must be kept in mind when designing. Too much colour can dissuade the feelings of the viewer.