The year is almost coming to an end, and in no time, we will be welcoming 2020. The year 2019 literally passed by so fast, and for most companies, the end of the year is one of the most critical moments. Most of them usually review their sales and progress by the end of the year.
And this can either be pleasantly surprising or disappointing. It is still not too late, though, as you have roughly two months to try and make the marketing side of your company work for you. Today, we will discuss some of the most effective marketing trends in 2019 that you should try.
We will also lay down the reasons you should hire a marketing agency here in Melbourne ASAP.
Post Those Testimonials
If your customers are kind enough to give you a positive testimonial, then go ahead and make good use of those. Gone are the days wherein companies used to shoot heavily scripted films just to show their potential customers what their current customers are saying about them.
Today, it’s all about unfiltered and unedited words straight from your customer’s accounts. Most people usually trust these reviews more, as they seem to be a lot more sincere and true. You can simply compile all of their reviews from your different social media pages or even from booking engines and post those on your website so a lot of people can see it.
Make it Personal
Customers definitely love it when companies communicate with them, as it makes them feel valued and important. Make sure to engage with your audience and pay a lot of attention to them. Talk to them and ask them about their experiences with the brand and if they are satisfied with the products and services.
You can try to create a Facebook group wherein your customers can post about their feelings and suggestions. This way, not only will you be communicating with your customers, but you will also get to know what you should improve on when it comes to your business.
Video Content will Continue to Dominate
One of the biggest trends that dominated the world wide web about two to three years ago is video content. People tend to lean towards video content compared to other types of content, as this is a lot easier to view and digest.
Your videos should be informative, fun, and short, as people tend to get bored if videos are way too long. Consult with a professional videographer and scriptwriter so you can create a video that will capture your audience’s attention.
Keep the Value of Personalization in Mind
Just like what we have said earlier, personalization is important if you want your customers to feel like they are valued and seen. People tend to lean towards companies that are more hands-on when it comes to communicating with their customers, so make sure to keep this in mind.
Avoid sounding like a robot when talking to your customers. Instead, you should hire people that will make them feel that they are heard and that their suggestions are taken into account.
Hiring a marketing agency to take care of your marketing needs is wise, especially since we are nearing the end of the year. They’d know which trends you should hop on and which ones to trash, so go ahead and look for one that you think would best fit your company’s needs.